Mobile Apps

Apple In Conversations To Acquire Waze

Social GPS & Mapping Could Be Huge

The only thing that people remember from the infamous iOS6 update was that it brought the guillotine upon Google Maps. This was a premeditated move by the usually smart thinking brains at Apple to push their own mapping program (Apple Maps) on their ever-growing customer base. Unfortunately, they greatly over estimated the efficiency of Apple Maps and it was only a matter of time before the technology blogs were blowing up with stories about people getting lost because of the inaccuracies of the mapping program. Apple CEO Tim Cook wrote an open letter of apology, Google Maps was re-introduced and Apple was left figuring out what to do next in order to gain market share in mapping programs designed to store user locational data via GPS tracking.

Apple has always been on the cutting edge of technological products in both software and hardware. This is why it was so surprising to see the Cupertino-based company debut something stamped with the iconic Apple logo have so many shortcomings. However, the launch did provide some valuable insight in that smart phone users wouldn’t accept anything but the most efficient mobile apps on their cell phones. That has resulted in Apple looking outside of their offices to find a mapping solution for mobile devices, and the rumor is they may have found it in a tech start-up company called Waze.

Waze: A New Type of Mobile Navigation GPS App

Waze is a combines social networking and real-time GPS navigational technology to offer users a different type of experience with their mobile navigation apps. What makes this navigation GPS app so different is that it shows the constant changing road conditions that other GPS systems fail to reflect. Through the assistance of an online community contributing to Waze, users are guaranteed to have access to the most accurate traffic conditions. The coolest thing is that users make this passive contribution by simply allowing the Waze app access to the user’s GPS tracking data stored on their smart phones! The routing features and real-time traffic conditions are standard features of many GPS navigation systems, but one of the things that makes Waze stand out from the pack is that the mobile app also gives users the ability to report automobile accidents, police traps, or any other potential hazards that can slow or stop traffic. Although no press release or public announcement has been made on a possible deal, anonymous sources on both sides have stated negotiations are fairly advanced. In fact, the rumor is that Apple is willing to pay nearly half a billion dollars to acquire Waze, but the mobile navigation app company is suggesting the figure should be closer to the three quarters of a billion dollars. This actually shows how much value Apple places upon locational data acquired from GPS tracking because last year Waze only generated approximately one million dollars. Capital that was generated primarily through advertisements. After hearing about the rumors surrounding an Apple acquisition of Waze, popular technology blog TechCrunh contacted the Silicon Valley giant for clarification. Unfortunately, when TechCrunch reached a company spokesperson they were informed  no comments or statements would be made in regards to rumors. Clearly, Apple is in desperate need of user-friendly, accurate and reliable mapping solution for smart phone users. But after the massive disappoint felt among mobile phone users who were forced to use Apple Maps for their navigation needs, Apple must not only develop a mapping program equivalent to Google Maps but one far more superior. Something truly unique and innovative: words that have defined the tech giant. This is why Apple must do everything possible to acquire Waze, regardless of the sticker price. UPDATE: Negotiations between Waze and Apple appear to have broken off and the Cupertino based company is moving forward with their own online mapping program software for mobile phones.

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