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Apple Mapping Program Fails

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Mobile Mapping App Falls Short Of Google Maps

Roughly about a month ago, iPhone and iPad users everywhere were informed of iOS6, which was the latest update from Apple that was supposed to give users over 200 new features for their mobile communication devices and tablets. As usual, iPhone and iPad users quickly updated their devices in order to access the latest and greatest features offered from iOS6. The only problem was that the new update left many iPhone users pissed off because Apple installed their own satellite mapping program on each mobile device, while at the same time removing the ultra popular Google Maps app. This left iPhone users everywhere frustrated because the new satellite mapping program that utilizes GPS tracking for routing and navigation failed to come close to perform as efficiently as Google Maps.

Apple maps vs Google maps

Google Maps has easily been one of the most popular mobile applications for smart phone users. This is because the free program is user-friendly, accurate, detailed and simply an amazing tool for helping people in unfamiliar locations get from point A to point B. However, the routing and navigational program also essentially acts as a GPS tracker, recording the locational data of its users. GPS tracking data that companies such as Apple felt had immense value. So much value in fact that Apple scrambled to put together its own competing mapping program to acquire the GPS tracking and locational data of its users. Unfortunately, they scrambled a little too quickly, which resulted in a poor product.

Apple is always making headlines when it comes to technology and innovation, but when the Cupertino company released iOS6 they included their own mapping program that fell significantly short of the gold standard that the company has set when compared to their computing and mobile device solutions. This is because the navigation program Apple debuted was far from a polished product, leaving thousands of users with a bad taste in their mouths. In fact, the Apple mapping program would guide people the wrong direction on one way streets, miss exits and a number of other situations that nobody would want to deal with while traveling in an unfamiliar area. For weeks now the technology headlines and forums have been discussing the many shortcomings of the new Apple mapping program. Stories about popular monuments being shown on the wrong side of the street only highlight both the problems of the Apple mapping program as well as the quality of Google Maps. Seemingly, everyone has a personal story about the new Apple mapping program, and it providing inaccurate or incorrect information. Even one of the technology editors for GPS Tracker Shop experienced this on a recent trip: “Driving east bound on Interstate 210 from the 5 freeway, we started to get to the end of the Interstate in the Pasadena area. In order to stay on the Interstate we were supposed to exit on the right side, something the Apple mapping program failed to point out. Once we missed our turn we again routed the quickest avenue home through the city of Pasadena. On about the third portion of the directional information the mapping program stated we needed to make a left on a particular road. The only problem was that left was a one way road, making it impossible for us to turn left. After a number of issues such as this we were forced to open Google Maps in the browser and route us home.”

Apple holds itself to a very high standard on all products, but their desire to take GPS tracking and locational data from their users for probably marketing purposes (and to piss off Google) led to the release of a product that simply was far from ready for consumer use. Surprisingly, Tim Cook even wrote an open letter to Apple users about the mapping program debacle, apologizing that it did not meet consumer nor Apple expectations. Only time will tell if Apple will make the necessary adjustments to their mapping program in order to compete with Google Maps. The suits know how valuable that GPS tracking data from users is, and if they want it they will need to improve their mapping program.

UPDATE: Apple has continued to release new updates to their operating systems and this has resulted in many of the Apple mapping program shortcomings being resolved. However, this technology expert still feels that the Google Maps mobile app is still superior when it comes to GPS navigational technology.

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