GPS Tracking Helps Agrobusiness
In an age of consumerism that places increasing emphasis on technology-oriented products and services, it is easy to forget that agriculture forms the backbone of success for virtually everything on our planet. Without the efficient and safe production and selling of food crops, our ever-expanding world population would not be able to sustain itself. Rural farmland is becoming increasingly scarce as we continue to expand housing and commercial developments across the globe, and this expansion calls for farmland experts to make the most of the land they have and in the timeliest manner possible. In India, fleet tracking professionals in the consumer goods and retail sector are turning to the application of GPS trackers to reach out to rural farmers in hopes of bringing the end products their crops produce to market at a much quicker rate.
Marico, a company involved in the procurement of large quantities of safflower seeds for the production of sunflower oil, covers almost 80,000 acres of farmland spread across seven Indian states. Because of the vast distances between farmers in remote areas, Marico’s fleet tracking and procurement managers wanted a system that could not only help their representatives in locating farmers but also allow them to be monitored. By developing a GPS tracking application for the cell phones of Marico’s field representatives, the company’s IT department can now plan and monitor the routes of 120 of its employees, as well as gather real-time data from farmers. When a field rep takes photos of crop and soil with the device, GPS tracking data obtains the coordinates and allows Marico to monitor the progress of contract farmers, seed information, and weather conditions. While a query from Marico’s fleet tracking managers in charge of deploying field reps to address crop procurement issues used to take 10-15 days to address, with the instant online availability of GPS tracking data this time has been reduced to a mere 24 hours.
Additionally, Marico has implemented a management information system (MIS) that connects all its distributors, allowing its fleet tracking managers to keep track of inventory and reference real-time GPS tracking data to see if a certain distributor’s stock is in need of replenishing and respond accordingly. Future Group, India’s largest retailer with over 1,000 stores across the nation, allocated GPS tracking devices into its fleet of over 600 trucks following the successful implementation by Marico, one of its primary clients. With so much depending on the future of the agribusiness sector of our global economy, India has definitely made the right choice in bringing modern technology to the most rural of places across the nation.